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During this session an eCommerce and Content Marketing expert, Andrea Marchiotto, currently Senior Global eCommerce – Head at Unilever, will share with you all his insights within eCommerce. Specifically examples of leadership principles, “superpowers” (skill set) you need to compete and be successful in eCommerce, plus tips on how to land a job in tech companies like Amazon.
Are you interested in eCommerce and do you want to know what companies in this area are looking for? Sign up now. If in doubt, we advise you to have a look at Andrea’s BIO this will definitely convince you to attend.
Andrea Marchiotto is an eCommerce and Content Marketing expert with more than twelve years of experience in eCommerce, currently working in a strategic role as Senior Global eCommerce – Head of Foods division at Unilever. In this role, he (1) defines and roll-out the global eCommerce strategy; (2) educate about designing innovation for eCommerce portfolio across markets; (3) lead new revenue streams projects.
Previously, he was responsible for Online Direct-to-Consumer business models as Senior Co-Creation Manager for the Foods category. Within this role he successfully led the DTC ideation agenda in top markets like US and India, co-founded three internal start-up projects involving cross-functional teams, constantly scanned the category eCommerce landscape to find successful eBusiness models and drive UL visibility within the space.
Prior to Unilever, for almost six years, Andrea was one of the Amazonians who built and launched Amazon.it. During this time, he managed the most important page on site, the Home page Gateway, coordinated but also led the three most important sales events for Amazon Italy and then Spain - Prime Day, Black Friday and Cyber Monday - achieving the biggest day sales of the year repeatedly (in 2013, 2014, 2015 and 2016); and talking about big numbers, he transformed the Deals project growing it from 0 to a double digit million dollars program in only two years.
Last but not least, he has a strong sense of humour and love (very!) alternative music.
J2-05, Burgemeester Oudlaan 50, Rotterdam, 3062PA, Netherlands