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EMBA Career Weekend: "Personal Branding" by Sylvia Groot

by RSM Career Centre

Career Workshop

Sat, 06 Apr 2019

9:30 AM – 12:30 PM (GMT+2)

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Burgemeester Oudlaan 50 Bayle building, Rotterdam 3062 PA, Netherlands

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The EMBA Career Weekend is especially designed for and catered to all Executive MBA students and OneMBA students. This Career weekend offers a mix of different workshops regarding your career development. Feel free to sign up and make sure that when you sign up, you actually show up. All sessions are voluntary and only available to EMBA and OneMBA students.

Workshop ‘Personal Branding’ By Sylvia Groot

Have you ever heard the expression: “Personal branding is what people say about you when you are not in the room”? Or in the building, or the same city or when you only have a connection with someone on LinkedIn?

Personal branding is the impression you make and leave behind. One-on-one certainly but more and more nowadays also digitally.

Branding is always geared towards your future market and the role/roles you want to be asked for in the future and is an ongoing process.
So you don’t develop a brand, you live your branding!!!!!!

During this personal branding workshop we will discuss all the ins and out of successful personal branding such as:

. Quick speech, how to engage and impress when strapped for time
. Nonverbal presentation, your image
. Branding content, how to further develop your brand statement/personal profile geared towards your personal market
. Take a look at LinkedIn as an instrument for social selling, engaging others and being found by headhunters/recruiters and any other questions you might have!

After this workshop our trainer, Sylvia Groot, will, if you like, edit your developed brand statement/personal profile for you.

Please bring your laptop or other personal device as we will be actively working on your branding and brand statement during this workshop.

As there are only 10 seats available in this exclusive workshop please sign up quickly. And if after signing up you find you are not able to attend please let us know soonest, so we can give your spot to one of your fellow students.


Sylvia has been coaching & training for 15 years with a 2-fold focus:

She is fascinated by what constitutes a great leader and what builds a great team. Training and coaching leaders and their teams is an exciting everyday challenge for her. Team branding is one of the building blocks of her team training.

Branding is her second line of interest. As a career coach she coaches and trains in the whole branding line:
Market/role analysis – authenticity/identity – personal branding – non-verbal communication – storytelling – social media – social selling

Sylvia has studied law and languages. In her 35-year career, she has managed departments in different business lines and environments.


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Burgemeester Oudlaan 50 Bayle building, Rotterdam 3062 PA, Netherlands

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